It happened again. I opened a local magazine, thumbed through a few pages, and the side bar jumped off the page: TRENDING NOW. That’s the same category I find every time I open the home page of my web browser. Click here to get the top ten most trending things. It’s even on this blogspot. What’s trending right now. I mean, what are the hot potatoes? Oh, wow.
Major False Assumption 1: What is trending is important.
Major False Assumption 2: Because everyone else happens to be interested I should be.
Major False Assumption 3: If I give attention to what is trending I’ll be more relevant.
I suggest a new movement of untrendiness. Is that a word? Well, it is now. Today, I officially announce its opening and to succeed it will require vast input from others who can think of some very important untrendy items to populate our list.
I will begin, but that means nothing without the rest of the list. The number 1 can be so lonely without 2, 3 and 4…
NOT TRENDING NOW
Creating a hand-written note, sealing it in an envelope, stamping it, and dropping it in a mailbox